David Westerfield
President
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AdCal
Botanical Remedies for Today’s Consumer
As we transition out of a pandemic, wellness has been on the top of the consumer’s mind. They are savvier and more interested in botanical & natural solutions to life’s ailments. Whether it is Zinc & Elderberry for Immunity or Ashwaghanda for those seeking Calm, biotanical remedies have been on the forefront of the consumer’s mind. Traditional oral dosages are less desirable and applications such as patches have begun to see mainstream success.