Parcel Monitor: 5 Biggest Consumer Behavior Trends in the United States 2023
(Image Source: Parcel Monitor)
The United States retail and e-commerce landscape is experiencing a period of transformation, as technology continues to reshape the way consumers shop and interact with brands.
One of the most significant trends is the rapid growth of e-commerce, which is eating into the market share of brick-and-mortar retailers. This shift has been accelerated by the COVID-19 pandemic, as consumers turned to online shopping out of necessity. E-commerce giants like Amazon and Walmart have seen unprecedented growth, while smaller retailers have had to adapt quickly to stay relevant.
Against this backdrop, our media Parcel Monitor recently teamed up with Rakuten Insight Global to unveil the 5 biggest consumer behavior trends of 2023 in the United States. Here are some of the key findings:
- Sustainability emerges as a focal point for 39% of American consumers.
- Nearly 91% of customers in the U.S. consider customer service to be a deciding factor.
- Accurate estimated delivery dates are crucial for almost 63% of U.S. shoppers.
Check out the full article for more insights!
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Source: https://bit.ly/3uI0q6D