Cross-border returns quietly erode margin, sustainability targets and customer trust for every brand selling in and out of the UK. This session exposes the real operational and environmental cost of shipping returns overseas, and shows how shifting to local, in-country resale cuts friction, recovers value and meets rising consumer demand for sustainable choices. Kalle Koutajoki, CEO of Renow, shares how brands are turning cross-border returns into a recommerce opportunity, powered by AI and Renow's own proprietary toolstack — built to be used by any brand or retailer, plug-and-play.