Keynote Theater 3
Featured at the co-located White Label World Expo & Smart Retail Tech Expo.
The KeyNote Theaters at The Retail Supply-Chain Logistics Expo are at the heart of the event. With the Keynote Speaker topics being tailored by industry leaders at the forefront of ecommerce and retail technology, all visitors who attend a Keynote Seminar will expect to discover some of the latest trends, insights, and expertise in their profession.
Expect to see plenty of visitor recordings and selfies, online press and blogger coverage, as well as numerous photos, announcements and posts regarding the Keynote Theater lineup.
About the Sponsor:
Powerteam International is one of the leading Success Education companies in the world! We provide Corporate & Entrepreneurial training programs, Venture Funding and Business Coaching in cities around the world. PTI offers world class programs such as the Rainmaker Summit Business Intensive, Speaker Trainer Programs and WIN University which is considered to be the Ultimate Private Mastermind for entrepreneurs. Our programs are specifically designed to assist business owners and entrepreneurs create even greater success in today’s economy!

- Wednesday
- Thursday
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11.00 - 11.30
Alex Genov - Zappos
FOCUS ON THE CUSTOMER AS A PERSON
The talk will introduce a new way of thinking about how companies approach understanding their users, customers, consumers, fans, followers etc. – in short, understanding the people whose lives they affect. The new approach and mindset are applicable to companies of any size – from rebellious startups to established “captains of industry” type corporations. The new research mindset introduced here challenges calcified assumptions about how we approach understanding customers. These assumptions are most vividly apparent in large companies whose bureaucratic structure developed through the years establishes silos and sharp boundaries between understanding people for sales and marketing purposes versus understanding people for product design and development purposes. Once we realize that the final object of our understanding are real people with real behaviors, emotions, motivations, goals, etc., we will recognize that our customer research has to have a common business objective and a coordinated and complementary sets of methods across the whole organization. The talk will highlight a cross-functional, cross-silo research case study from Zappos – a company that was built and operates on challenging common wisdom and the status quo. Practical takeaways: - Understand the person, not the “shopper” or the “user”; UNDERSTANDING THE PERSON INVOLVES EMPLOYING COMPLEMENTARY QUALITATIVE AND QUANTITATIVE RESEARCH METHODS LIKE MARKET SEGMENTATION, SURVEYS, INTERVIEWS, TRANSACTIONAL DATA MINING, FIELD RESEARCH ETC. BY TRIANGULATING THE RESULTS OF THESE DIVERSE METHODS, THE ORGANIZATION WILL GET A HOLISTIC UNDERSTANDING OF THEIR CUSTOMERS AS PEOPLE - No organizational silos when it comes to customer understanding; WHEN IT COMES TO CUSTOMER RESEARCH CREATE A RESEARCH COUNCIL ACROSS THE WHOLE ORGANIZATION WHICH INCLUDES ALL TRADITIONAL SILOS WHICH ARE CUSTOMER-FACING; THEN COORDINATE ALL STRATEGIC CUSTOMER RESEARCH AS A GROUP - Use complementary research methods LIKE MARKET SEGMENTATION, SURVEYS, INTERVIEWS, TRANSACTIONAL DATA MINING, FIELD RESEARCH ETC. - Inform the business as a whole - Company culture matters – TRY TO FOSTER A COMPANY CULTURE OF COOPERATION VERSUS COMPETITION; ALSO FOSTER A CULTURE OF HUMILITY AND CUSTOMER EMPATHY
11.45 - 12.15
Rich Bulger, Sean Magann, Cisco - Cisco, Sims Lifecycle Services
The Ecommerce Hangover: Returns & Reverse Logistics
Make it easy for people to shop online and oh, they will... then returns will be 25-35% of sales vs. 8-9% in actual stores.
13.15 - 13.45
Parth Detroja - Facebook, Microsoft, Google
Business Strategy for Product Managers: Market Entry Strategies & Predictions
As Product Managers, we have an innate desire to build great products. However, to be a truly great PM, you must be able to take a step back and evaluate when and how to best enter a market (if at all). The first question you should always ask is why should we do this rather than jumping straight to how we do this. Without a clear strategy, your company will cease to exist. In the first half of this presentation, we will teach strategic frameworks for making crucial business strategy decisions. When a company is looking to enter a new space, it has three fundamental choices: acquire another company already in the space (buy), license from or partner with another company (borrow), or finally, create its own solution (build). As a Product Manager, your job is to find solutions which align with your company’s goals and users’ needs. Exceptional Product Managers know how and when to use the following arsenal of buying, building, or borrowing rather than blinding jumping to building. We will then apply these frameworks and break down how companies like Google, Facebook, and Microsoft have utilized the different strategies presented to meet their business goals. During the second half of the presentation, we will look at some of today’s top tech firms (e.g. Amazon, Airbnb, etc.) and make predictions of what these disruptive companies will do next and why.
14.00 - 14.30
Chris Banks - Pyramid Analytics
React, Change, Thrive: How Analytics Can Guide Success in Retail
Living in a COVID-19 world for over a year has left many retail organizations wondering what the new normal will be. Adaptability is key to sustainability, and 2021 will provide great opportunities for those who embrace change and look ahead to anticipate roadblocks. Join us for a look at some retail predictions for 2021, and how organizations like TFG have thrived in our changing world.
14.45 - 15.15
Tony Sciarrotta, Tom Maher - Reverse Logistics Association, Dell
The Ecommerce Hangover: Returns & Reverse Logistics
Make it easy for people to shop online and oh, they will... then returns will be 25-35% of sales vs. 8-9% in actual stores.
15.30 - 16.00
Nicole Leinbach Reyhle - Retail Minded
The Path to Purchase: How Technology Leads To Profit
Looking to boost sales, create stronger profits and ease operational efforts? Technology is the answer. In this keynote session, join Retail Minded's Founder Nicole Leinbach Reyhle as she unveils the realities of how consumers unknowingly depend on merchants integrating technology into their efforts to not only increase their customer engagement but to strengthen your profit along the way. Both digital and in-store technologies will be revealed to help you gain stronger store success with a core focus on omni-channel efforts that keep consumers on your direct path to purchase. Avoid roadblocks, detours and collisions that steer your customers off course and instead, learn how to optimize your efforts through technologies that will keep customers returning to your store again and again. The best part? Many are free and can be introduced to your business right away!
16.15 - 16.45
Mary P. Anderson - USPS
USPS Small Business Shifting from Response to Recovery
Shifting from Response to Recovery - Learn ways for small and medium business to respond and thrive. Increase in ecommerce and how logistics companies are handling the added volume to ensure delivery to consumers and how to advertise your company in this new normal to not only attract customers, to retain customers for maximum lifetime value and ROI. Learn how to save with our Loyalty Program through Click and Ship.
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11.00 - 11.30
Nastaran Bisheban - KFC
Technology As An Enabler & A Growth Engine
Modernizing your retail space in this digital age is absolutely crucial to maintain relevance in the constantly evolving marketplace. Technology can be used in a multitude of ways to create immersive experiences, improve customer satisfaction, and establish a competitive edge. In this seminar, Nastaran will present an in-depth discussion of best practices when it comes to utilizing technology in the retail space and how to capitalize on technology as a growth engine.
11.45 - 12.15
Shiree Woody - Shiree''s Keys
Making It To The Top In High Heels
Women love shoes. From flats to flip-flops, high heels to pumps, to sneakers and red bottoms a great pair of shoes displays personality, status and mindset. I help women see how their love of shoes can help them navigate their journey to the top in their profession. Always have a pair and a spare, you never know when you’ll need to make a quick change or adjust your strategy especially when there’s pain in the pumps. This is a very visual presentation. I use shoes to demonstrate the climb to the top as I walk participants through the process.
12.30 - 13.00
Ryan McKeever - Plotline
THE CHASE: Learn how to find your place in the CBD and industrial hemp market.
Ryan’s time on stage will educate you on the CBD industry in an entertaining way. You will hear stories of hard working, high yield CBD hemp farmers to extractors, manufactures, small businesses, and customers. In short, seeing the CBD market from every human angle. There will be stories of mite infestations, a chili dryer fire, the bottoming out of the CBD producer’s market (biomass, isolate, distillate, etc.), and a one million pound deal gone bad with a Chinese company four months before COVID. You will learn about Ryan’s journey becoming a hemp farmer and go down the rabbit hole with him and his camera to see how that has shaped his future. Along the way, he learns valuable information and takes inventory of what he’s learning. The puzzle pieces start to come together and he evaluates the CBD industry from a bird’s eye view and realizes that to succeed in this ever-changing market you must: • Know your why • Avoid trend chasing • Find your place in a sea of product competition • Be willing to PIVOT PRACTICAL TAKE-AWAYS: • The industry is constantly changing. Where do YOU fit in? • How CBD hemp farming is now a niche business similar to vineyard or fruit. • What do changing regulations mean for the industry? • How the end of marijuana prohibition affects the industry. LEARN TO PIVOT AND IDENTIFY NICHE OPPORTUNITIES. THE TIME IS NOW!
13.15 - 13.45
James Herman - Maersk
The Unified Commerce Imperative: Sell Anywhere, Deliver in Any Way, and Manage Everything.
eCommerce has experienced exponential growth during the pandemic, but these dynamics were well in place prior and will continue long after Covid. Learn how the eCommerce model has evolved over the years and what supply chains must now support as they align to the new blended on line, off line customer journey. This new retail reality is best characterized by the term Unified Commerce. The session will drill into what Unified Commerce is, how it reflects todays customer expectation and how supply chains must now be built to address the sell anywhere, fulfill in any way and manage everything imperative.
14.00 - 14.30
Raj Subbiah - Uber Freight
Automating Logistics: The Future of Freight-Matching
Supply chains have been volatile since the beginning of the pandemic, with elevated rates and fragile capacity highlighting the need for innovative procurement solutions. AI and data science can help logistics companies predict and stabilize market fluctuations, improve operational efficiencies, and streamline the freight-matching process. In this keynote session, Uber Freight''s Head of Product Raj Subbiah will explore the key technologies (such as machine learning, AI, and data analytics) automating the highest-friction parts of the supply chain and connecting carriers and shippers across the marketplace.
14.45 - 15.15
Mark Brohan - Digital Commerce 360
Turn One-Time Buyers Into Loyal Digital Customers
As businesses ramp up for even more digital commerce, spurred by changes in buyer behavior due to the pandemic, they seek answers to an array of challenges. Among them: finding new growth opportunities online in a post-pandemic world, building and executing an ecommerce strategy and technology infrastructure that gives demanding business buyers the online user experience they desire, and overcoming internal obstacles standing in the way of success online. How can private-label merchants turn digitally driven one-time buyers into loyal repeat omnichannel customers? This session looks at the trends, data and analysis that answers the questions around digital buyer behavior and user experience.
15.30 - 16.00
Alex Kaliada - JD.com
Automation for Domination: Master the Global Supply Chain with AI
Takeaways: • How AI is affecting the future of the supply chain industry • Implementing new technologies and following the most innovative trends in Supply Chain and Logistics • Leveraging data and market intelligence as a competitive edge for complex international trade
16.15 - 16.45
Joseph Ramalho - City Trees
Getting Green to Green: Optimizing Supply Chain Mechanics for the Evolving Nevada Cannabis Industry
Many industries face challenges when it comes to their supply chain - from time zone gaps to language barriers, the cannabis industry faces all of these issues, plus a unique array of regulatory hurdles. Whether you're a vertically integrated multi-state operator, or a small-time local producer, the cannabis industry faces strict scrutiny in its packaging requirements, advertising platforms, and distribution networks. In this segment, Joseph Ramalho will speak about his experiences managing the supply chain for local Las Vegas cannabis extraction brand, City Trees, the unique challenges faced by the industry, and how optimizing supply chain mechanics have helped the business bring new products to market and experience significant growth over the last year. By establishing trusted vendor relationships, proper volume planning, and thoughtful negotiation, explore how cannabis products are brought seamlessly to market to build profitability - getting green to green.
More speakers to be announced..
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- Wednesday
- Thursday