Wim Van Emelen is Chief Commercial Officer at Customaite, a fast-growing SaaS company specialising in AI-powered customs automation. With a background in strategy consulting and over a decade of experience in digital transformation for logistics and compliance-heavy sectors, Wim brings a practical and strategic view on AI adoption. At Customaite, he leads sales and marketing across Europe and the UK, helping logistics providers and customs brokers realise significant efficiency gains. Under his commercial leadership, the company has grown rapidly, enabling clients to reduce declaration processing times from hours to minutes. Wim regularly speaks about the role of human-assisted AI, the business case for automation, and the operational challenges of deploying AI at scale. His sessions offer decision-makers real-world insights into aligning people, processes and technology in high-stakes environments.