Session Title

 Fulfilment as a Brand Differentiator

Session Description

Marketing teams are very quick to spend £30 acquiring one new customer but unwilling to spend the difference upgrading standard delivery to next day to drive retention. It’s time to reframe fulfilment as a brand growth lever and marketing engine, not a cost-centre. Using exclusive insights from THG Fulfil’s proprietary customer data platform, we’ll demonstrate how fulfilment drives repeat purchase, lifetime value and new customer acquisition to elevate the value of supply chain and logistics as an efficient, resilient and brand aligned core function.

About Tom Killeen

Tom Killeen is the Chief Operating Officer of THG Ingenuity, responsible for the operational infrastructure that powers all of THG PLC brands and THG Ingenuity’s clients. Tom spent 12 years at THG, playing a pivotal role in building Myprotein into the world’s leading online sports nutrition brand, navigating complex operational challenges, expanding into 60 territories across the globe. As COO of THG Ingenuity, Tom is passionate about bringing THG Fulfil’s unique fulfilment operating system and automation solutions to market, enabling clients to take advantage of THG Ingenuity’s extensive know-how, engineering and technical expertise and global fulfilment infrastructure.