Rodrigo Hernández is an end-to-end e-commerce expert with over a decade of experience building and scaling brands across Latin America. An ex-Amazonian and former Senior Director and Partner at Merama—the region's largest e-commerce brand aggregator—he led the entire Growth vertical, overseeing product selection, importation, logistics, multichannel operations, and advertising. Under his leadership, brands under management generated over USD $250M in annual revenue, achieving +25% YoY growth from 2020 to 2025, and ranking among the Top 5 sellers across major marketplaces in Mexico. Today, as Co-Founder and CEO of Bazarup, Rodrigo helps global brands enter and dominate LATAM through integrated full-commerce solutions. He is a recognized industry voice, having spoken at leading events such as Marketplace Point by AMVO, where he addressed the strategic importance of omnichannel presence. His deep operational expertise and proven track record make him a sought-after partner for brands ready to scale in the region.