With over 20 years of experience in the technology sector, James Smith has built a career around identifying opportunities, challenging conventional thinking and turning innovative technology into commercial success.

Having held senior leadership and commercial positions across wireless networking, cybersecurity, technology distribution and emerging technologies, James brings a wealth of experience in business development, strategic partnerships, channel growth and bringing new solutions to market.

Known for his entrepreneurial mindset, commercially focused approach and ability to translate complex technology into compelling business propositions, James has spent his career helping organisations embrace innovation, unlock new revenue opportunities and gain a competitive advantage.

At Ombiy, James is focused on accelerating commercial growth, developing strategic relationships and helping bring the next generation of secure, intelligent technology solutions to market.

A passionate advocate for making technology simpler, smarter and more accessible, James believes the most successful innovations aren't necessarily the most complicated; they're the ones that solve genuine problems and make a meaningful difference to the businesses using them.

His philosophy is simple: great technology should never need a complicated explanation, its value should speak for itself.