Session Title 

Beyond the Doorstep: Giving Consumers the Delivery They Want

Session Description

Home delivery has long been the default. But consumers are frustrated, retailers are absorbing the cost of failure, and the model is showing its age. Jon Nicholson, Chief Commercial Officer at InPost, makes the case for a smarter approach: out-of-home delivery that puts consumer choice at the centre. Drawing on InPost's network of over 15,000+ lockers, Jon explores what the shift to out-of-home means for retailers, and why the brands getting it right are pulling ahead.

About Jon Nicholson

Jon Nicholson is Chief Commercial Officer at InPost UK, Europe's leading out-of-home delivery network. Jon joined InPost in 2026 to lead its commercial strategy as the business continues to scale its network of lockers and PUDO points across the UK. Jon brings nearly three decades of senior logistics experience, including nearly 11 years at Royal Mail where he held a series of senior roles culminating in MD of Sales, Marketing, Customer Experience and Digital. In that time he led sales and marketing strategy across Royal Mail and Parcelforce, overseeing significant transformation in how the business approached parcel growth and customer experience.

A passionate advocate for putting the consumer at the centre of delivery, Jon believes the shift to out-of-home is one of the most important commercial opportunities in retail logistics today.