Debbie M. Contreras, CPIM is a supply chain and Integrated Business Planning (IBP) leader with more than 20 years of experience across consumer packaged goods and retail organizations. She specializes in demand planning, forecasting, inventory optimization, and leading large-scale S&OP and IBP transformations. Throughout her career, Deborah has helped organizations improve forecast accuracy, strengthen cross-functional collaboration, and build high-performing planning teams that translate data into actionable business decisions. She is passionate about the intersection of technology and human insight, advocating for the critical role of qualitative information, experience, and collaboration in an increasingly AI-driven planning environment.