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Speakers

Retail Supply Chain & Logistics Expo
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Cherylann Welch-Frazer

Cherylann Welch-Frazer

Senior Global Logistics and Compliance Manager, Tarte Cosmetics

With more than 20 years of experience in global supply chain, logistics, compliance, and e-commerce, I have built a career leading complex international and domestic logistics strategies that drive growth, operational excellence, and cost optimization. As the Senior Global Logistics Manager at Tarte Cosmetics, I oversee strategic transportation, global trade compliance, and logistics operations across luxury goods, cosmetics, high-value assets, technology, and premium fashion.

In addition to my corporate leadership, I am the Founder of a nonprofit organization dedicated to serving communities and creating meaningful impact, as well as the Founder and Principal Consultant of a Global Logistics & Compliance consulting firm, where I help businesses optimize their supply chains, strengthen compliance programs, reduce costs, and build scalable global operations.

My expertise spans global logistics, e-commerce, international trade compliance, contract negotiations, warehouse and inventory management, and developing high-performing teams through coaching, mentoring, and servant leadership. I am passionate about creating collaborative cultures where people are empowered to grow, innovate, and consistently deliver exceptional results.

Throughout my career, I have been recognized as a leader who brings people together, embraces challenges with resilience, and inspires others to reach their highest potential. I believe sustainable success is built through continuous learning, operational excellence, strategic leadership, and investing in people.

Beyond my professional endeavors, I am a devoted wife, proud mother of five amazing children, and aspiring pastor. My greatest passion is sharing the Gospel, serving through missions, and empowering individuals to discover their purpose and lead lives of impact. I believe meaningful transformation begins within each of us, and by leading with faith, integrity, and compassion, we can make a lasting difference in our families, organizations, and communities.