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May 8th & 9th 2024

LVCC, Las Vegas

From Farm to Fortune: The Power of Economic Development in Rural Communities

A recent trip to a local farmers market–yes, the kind with freshly baked sourdough, bright fresh-cut flowers, and juicy tomatoes– opened my eyes to the benefits of workforce development for rural communities.

A thriving community is built on the foundation of a diverse workforce. When individuals from different backgrounds, cultures, and experiences come together in the workplace, they bring with them a unique perspective that enriches the community. It's not just about meeting quotas or checking boxes, it's about creating an environment where everyone can succeed and contribute to the growth of the community.

As I walked through the rows of vibrant produce stands, I couldn't help but think about how the growth of this market had positively impacted the surrounding community. The farmer’s market was a hub of activity, bustling with people of all ages, races, and backgrounds. I saw families carrying baskets of fresh produce, local vendors selling homemade goods, and farmers exchanging stories with customers. It was clear that this market had become a vital part of the growing community.

When industries and communities invest in development and job growth, the possibilities open for more than just the ones reaping immediate financial gain. For instance, local schools and universities receive an influx of resources, enabling them to provide better educational opportunities for students. With better funding, teachers can have access to the latest technologies and resources, and offer students a wider range of extracurricular activities, such as sports teams, music programs, and clubs. This leads to a better-educated workforce, which, in turn, attracts more businesses to the community, creating a self-sustaining cycle of growth.

Enjoying a coffee and listening to the live band strumming on their guitars, I considered the true potential of workforce development. Investing in the growth of local businesses and job opportunities and inviting new opportunities in,  benefits the economy, and fosters a sense of connection.

A strong economy can provide multi-generational welfare and security. When families have access to stable employment and a reliable source of income, they can invest in their future and the future of their children. Children of working parents are more likely to pursue higher education, achieve financial stability, and contribute to the growth of their communities. In addition, stable employment can help reduce crime rates and support public safety initiatives, leading to a safer and more secure community for all.

My Saturday morning produce jaunt helped me see these benefits firsthand. The vendors were proud of their products, and the customers were excited to support local businesses. It was a perfect picture for the power of economic development and workforce growth. 

In the 1970s, Greenville, South Carolina was a declining textile town, struggling with high unemployment rates and a stagnant economy.

However, in the 1980s, city leaders launched a series of initiatives to revitalize the area, including investing in infrastructure, creating public spaces, and attracting new businesses. 

The success of Greenville's economic development efforts has been widely recognized and studied by other cities looking to revitalize their own struggling economies. By investing in infrastructure, creating public spaces, and opening a place for local farmers to sell their goods, Greenville was able to transform itself.

By supporting local businesses and encouraging new industries to set up shop, we can create a self-sustaining cycle of growth that benefits everyone. And just like the farmers market, where different vendors come together to offer their unique goods, a diverse community of individuals can come together in the workplace to create a more vibrant, prosperous, and harmonious community.

So next time you're at your local farmers market, take a moment to appreciate the power of economic development and workforce growth. It's a small step, but it can make a world of difference.