Generative AI in Retail
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“What are the ingredients in this product?” “How does our returns process work?”
The answer can be provided by your customized chatbot: an AI solution based on a large language model, such as ChatGPT – but with a database featuring company-specific information thanks to retrieval-augmented generation (RAG). This means that, unlike general large language models, your AI chatbot will be intimately familiar with your products and processes, giving it the ability to respond to questions from customers and employees in a matter of seconds. You decide which data is used to train the chatbot for internal and external applications.