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Exhibitor News

Retail Supply Chain & Logistics Expo
20 Oct 2025

Why Smarter Team Communications are essential in Retail Supply Chain Innovation

Hytera Communications Stand: R1201
When you look at the agenda for the Retail Supply Chain & Logistics Expo 2025 (12 - 13 November, ExCeL London), it reads like a catalogue of the future: robotics, AI, warehouse automation, last-mile fulfilment. These innovations are transforming retail logistics at speed. But while technology automates, optimises, and predicts, one critical layer often gets overlooked - how people on the ground communicate with each other in real time.
When you look at the agenda for the Retail Supply Chain & Logistics Expo 2025 (12 - 13 November, ExCeL London), it reads like a catalogue of the future: robotics, AI, warehouse automation, last-mile fulfilment. These innovations are transforming retail logistics at speed.

But while technology automates, optimises, and predicts, one critical layer often gets overlooked - how people on the ground communicate with each other in real time.

No matter how advanced a warehouse management system may be, goods still have to be moved by people, forklift drivers need instructions, dock operators must coordinate with inbound teams, and store associates must restock shelves while handling click-and-collect orders. Miscommunication at any of these touchpoints creates delays, safety risks, or frustrated customers. That’s why instant, reliable communication remains the glue that holds retail supply chains together.

The Case for Smarter Team Communications
Today’s logistics networks are multi-site, fast-moving, and increasingly complex. Retailers are balancing omnichannel fulfilment, micro-warehousing, and rising customer expectations. In this environment, a dropped call or a radio “dead spot” is not just an inconvenience, it directly impacts service levels and costs.

At Hytera, we’ve spent decades providing business-critical communications for public safety, transport, and industrial sectors. The same qualities that keep first responders connected - resilience, scalability, clarity are exactly what retail logistics needs to operate at its best.

Where Hytera Adds Value
Our portfolio brings together digital two-way radios, broadband push-to-talk, body-worn video, and intelligent dispatch platforms. For logistics operators, this means:
• Crystal-clear voice in noisy environments — vital for safety in warehouses and yards.
• Seamless coverage — across single sites, multi-site networks, or national operations.
• Integrated visibility — supervisors can allocate resources and respond to incidents in real time.
• Rugged reliability — devices built for the realities of 24/7 logistics.
• Future-proof migration — hybrid systems allow a smooth path from analogue to digital.

In practice, this keeps warehouse staff, drivers, security teams, and store associates aligned, whether managing peak-season surges or responding to exceptions like damaged stock or urgent safety incidents.

Bridging People and Technology
One of the Expo’s strongest themes is automation. Yet in every automated facility, humans remain the decision-makers. Robots can move pallets, but they can’t manage a fire evacuation. A WMS (Warehouse Management System) can track inventory, but it can’t prevent a forklift collision. That’s the role of people, and people need the right tools to stay connected.

Hytera sits in this gap, complementing automation rather than competing with it. By providing the human coordination layer, we ensure that investments in robotics, IoT, and digital platforms deliver their full value.

Looking Ahead
The future of retail logistics will be measured not just by speed, but by resilience and adaptability. Communication is central to both. At the Retail Supply Chain & Logistics Expo, the conversation must go beyond machines and data to include how teams stay safe, efficient, and connected.

That’s the message we’re bringing, technology that empowers people to keep the supply chain moving.
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