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This social media platform is pioneering the way in the social commerce space. They are creating a global network of logistics solutions with a focus on Europe, with expansion into the US and Asian markets.   

 

The Expansion of FBT

Fulfilled by TikTok (FBT) is the service that TikTok offers to complete orders from the TikTok Shop. They have developed warehouses in the UK, Spain, and Ireland, with new developments in France, Germany, and Italy as of this year. This expanse is to be able to offer a streamlined logistics experience for everyone selling on TikTok Shop in Europe.

 

What can FBT do for you?

When using the FBT services, sellers can achieve one and two-day deliveries within their region. This is achieved because TikTok handles the customer service, shipping, returns, picking and packing, and warehousing. All the seller needs to do is send their product to the warehouse. 

Other benefits are seen in the shop itself, with improved algorithm favourability and better tags on the product page. This is all supported by a dashboard to maintain inventory and track order progression.

 

Can you do it?

Yes.

The requirements are very easy to hit. All you need is an active TikTok Shop page and to adhere to TikTok's quality and labelling standards and respect their fulfillment and return policies. Products best fit for FBT are quick-moving, small, viral items that won't spend much time in the warehouse. 

 

What’s next?

FBT services are going global, with the Asian and US markets being invested in, with further European countries being integrated in the future. Alongside, improved warehouse space and logistics options. With more in-app integration and promotion on the way.

 

Want to Learn More?

If you want to get into the nitty-gritty of the TikTok Shop, you can come and listen to one of our Keynote talks held by Broghan Smith. Broghan is the Head of Fashion Key Account Retailers for the TikTok Shop. He is instrumental in shaping and developing TikTok Shop as a platform, as TikTok looks to ignite social commerce and lead into a space of true innovation and excitement within the global ecommerce market.

 

Want to learn how to maximise your use of one of the fastest-growing social media platforms, make the most of supply chain and logistics options, and engage with the newest generation of customers?

Get your tickets here to come along to the show