This seminar offers an in-depth examination of how poor availability in ecommerce supply chains quietly undermines customer experience, brand loyalty, and profitability. Natalie Frow, Managing Director of Ecommerce and Retail at DHL Supply Chain, will address the evolving challenges faced by online retailers, including demand volatility, labour shortages, and increasing consumer expectations for seamless product availability and fast delivery. The session highlights DHLs advanced approaches to building predictive resilience through AI-driven forecasting, IoT-enabled visibility, and collaborative logistics networks. The seminar also offers a compelling preview of the forthcoming DHL and Retail Economics report, which reveals the financial risks associated with availability failures and showcases scalable solutions to enhance supply chain agility and customer retention. By attending, ecommerce leaders will gain actionable insights and strategic guidance to transform their supply chains into resilient, customer-centric engines of growth in an increasingly volatile market.