Alex's journey and what modernising the DFS Group supply chain has brought about as unexpected benefits - the best final mile 2 person furniture delivery group in the UK and the development of The Sofa Delivery Company. With deep experience and knowledge of delivering sofas for DFS Group (DFS and Sofology), together with Satalia, the Sofa delivery company are leading the way in this space through the ongoing adoption of technology to efficiently improve the delivery experience for our customers and colleagues. Daniel brings about more of a blue sky thinking approach to AI, the pitfalls of using it, the ethical responsibilities businesses have and how to weigh up efficiency and results against human nature and approach to change.