Carbon insetting has been under strict development, within the logistics industry, for some time. The Smart Freight Centre's Market Based Measures framework combines industry best practices with its own evidence based GLEC carbon calculation to govern a highly verified and accurate means of tackling residual emissions in supply chains.

This value is yet to be used by the retail market. This is a story of great impact that Brands are missing out on telling their customer base.

In a world of caution around greenwashing yet enthusiasm for real impact, carbon insetting is the way forward to Brands to credibly take action.

This seminar will walk through all the great innovations within sustainable logistics and nod to the practices of the past like spend based analysis and carbon offsetting. Finally we will demonstrate how these new practices can better relationships between Brand's and their markets.