In a marketplace saturated with sustainability claims, how can business leaders discern what actually moves the needle—for both the planet and the bottom line? This seminar cuts through the noise to reveal the data-backed business case for sustainable packaging, with a focus on compostable and cost-effective flexible formats.

We'll explore where research meets real-world application, showcasing how forward-thinking brands are leveraging new packaging technologies to not only reduce environmental impact, but also increase margins, improve operational efficiency, and meet growing consumer demand for accountability. Expect a candid discussion on the challenges and misconceptions surrounding compostability, recycling, and performance barriers—paired with examples of packaging innovations that are already outperforming legacy plastics in both shelf-life and shelf-appeal.

Objectives:

To demystify the economic impact of sustainable packaging initiatives, especially for small and mid-sized brands.

To provide practical insights into the cost structures and savings associated with switching to modern compostable flexible packaging.

To clarify the differences between recyclable, compostable, and “greenwashed” solutions—and what truly makes a difference.

To help attendees understand evolving consumer expectations and regulatory trends influencing packaging decisions.

Key Themes:

The sustainability ROI: understanding the financial return on environmental investment

Consumer trust and transparency: how packaging drives brand loyalty and repeat sales

Supply chain advantages: reducing material waste, simplifying logistics, and navigating compliance

Performance matters: advances in compostable films that match or beat plastic benchmarks

Strategic positioning: using sustainability as a competitive differentiator, not just a compliance checkbox

Takeaways:

A clear framework for evaluating sustainable packaging claims

Examples of how compostable flexible packaging can improve unit economics

Actionable strategies for making the switch—from sourcing to consumer education

Insights into how businesses are using sustainability to drive growth and innovation

Whether you're a brand owner, operations lead, or product developer, this session will equip you with the clarity and confidence to make packaging decisions that don't just look good on paper—they perform in the real world.